Photo Booth Renting

How I have built a Website to Increase Bookings

Time Line: Nov 2023-Dec 2023, redesign: SEP 2024-OCT 2024

Role: Product Designer/Developer.

Team: Valentin(admin.) Ana(marketer), Iaroslava(Q/A).

Visit the website: cabina-foto-creciun.md

The gif shows the website of the Photo Booth. It shows the main screen, booking process, and main sections.

Here are our wins:

The number of bookings has increased.

+3 more/month

Decreased the number of phone calls about prices.

~1 of 10 keep asking

Boosted the credibility of local businesses.

+8 new stable clients

The image highlights them metrics of the website. It shows how many users visited the website in last 12 months.

How was that achieved?

I have defined how the website should be:

Engaging and simple, clearly showcase services, stand out from the competition, and make the booking process easy and comfortable for clients.

Here’s what worked:

I have established the structure of layout and organized content.

On the image is represented the user flow of the website. It shows the main screen, booking process, and main sections.

On the image are represented wireframes of the website.

People visiting the site wanted to see photos of past events (the quality and style) I have included the Gallery page.
The FAQ section addressed common customer questions, reducing service calls by 30%.
To increase trust I included a testimonial section and a section of respectable businesses.

Structured offers section

So that users can understand the time required for a booking, depending on the event.

Highlighted most popular Events.

Many clients initially book the minimum time slot but later request extensions. This can cause delays for other events and added stress.
Some events, like weddings, take longer than expected. One hour is usually too short. After two hours, guests often get tired or bored.
Clients wanted to see clear details on what’s included in the rental.

Included step-by-step booking guide.

I have created the buttons to WhatsApp and Messenger for direct and comfortable communication.

I have interviewed 10 people, 5 prefer WhatsApp, 4 choose Messenger, and one prefers phone calls as a reservation method.
Also, there is a preference for messaging over calls.
I have described in a simple way how to make a booking.

Optimized navigation

To direct the user to the most important information.

I have removed the Contact page.

I have identified that users are mostly interested in Offers and FQA sections.
Contact forms have low conversion.

Learnings

Some ideas are more efficiently communicated through clear UX writing than through design elements.

In some circumstances, explaining concepts by design is too expensive. In these situations, good writing can be the solution.

Business transparency is the key to the heart of many users.

What’s next?

Refine interactions with further user testing.

Boost social media integration for seamless promotions.

Add motion design to enhance engagement.