The number of bookings has increased.
+3 more/month
Boosting Bookings & Trust
Helping Photo Booth Business to Grow
Time Line:September 2-October 12, 2024 (6 weeks)
Role:Product Designer/Developer.
Team:Valentin(admin.), Ana(marketer)
Website: cabina-foto-creciun.md
Here are our wins:
Decreased the number of phone calls about prices.
~1 of 10 keep asking
Boosted the credibility of local businesses.
+8 new stable clients
Here's what worked
A little bit of context:
A few years ago, Valentin started a photo booth rental company. As the competition grew, the team chose to stand out and extend their services by offering unique features and customizable options for clients.
Here, we began working together to identify the issues and possible answers.
I started with clarifying business goals:
- secure businesses as long-term clients
- increase number of bookings
- drop the number of price-related calls
- simplify the booking process to be more comfortable for clients
Then I did:
- an analysis of the website
- a few usability sessions with clients
- establishing with marketing how to optimize offers
- finding out what information is crucial for users
- analyzed competitors' websites
Defined the boundaries and requirements
- minimal style changes
- using the branding colors
- keeping a plain language
- highlighting sponsors & partners
- no online bookings
- no user accounts
- no personal data stored
These actions resulted in:
Structuring offers section
I set up the offers in a way that helps users understand how long an event will take.
I have highlighted the most popular events and included a special offer.
Initially, many clients book the minimum time slot, but they later request extensions. Such requests can cause delays for other events and added stress.
Some events, like weddings, take longer than expected. One hour is usually too short. After two hours, guests often get tired or bored.
Clients wanted to see clear details on what’s included in the rental.
Simplifying booking process
I have added the buttons to WhatsApp and Messenger for direct and comfortable communication.
I have improved visual hierarchy to make the information more scannable.
I have interviewed 10 clients, 5 prefer WhatsApp, 4 choose Messenger, and one prefers phone calls as a reservation method.
Also, there is a preference for messaging over calls among younger people.
I have improved booking guide copywriting.
Furthermore, I have enhanced signifiers for interactive elements to improve usability.
I have used plain language to not overwhelm users.
These changes made the booking process simpler and increased clients' satisfaction.
Highlighting important information
My goal was to assist users in locating the most frequently searched information.
I have identified that people are mostly interested in price and are looking for contacts in the footer.
People visiting the site wanted to see photos of past events (the quality and style). I have included the Gallery page.
To build trust, I added a section with testimonials and a section with names of reputable local businesses that have used the photo booth.
The FAQ section addressed common customer questions, reducing service calls by 30%.
Learnings
- Some ideas are more efficiently communicated through clear UX writing than through design elements.
- In some circumstances, explaining concepts by design is too expensive. In these situations, good writing can be the solution.
- Business transparency is the key to the heart of many users.
What's next?
- Refine interactions with further user testing.
- Boost social media integration for seamless promotions.
- Add motion design to enhance engagement.
